If you’ve already read our first post on Corporate Event Do’s and Don’ts you know that the success of your event begins way before your event even starts. You may be wondering if there are even more things you can do, or can avoid when planning your event - and believe it or not, we have the answers. We’ve put together some more do’s and don’ts for your next corporate event. Be sure to add these tips to your event checklist and try them out as you plan your next event!
DO stay within budget
Unless you are planning a party for The Great Gatsby, you likely have a strict budget for your event. While we all want to throw flashy and memorable events it’s important to be considerate of your budget and not go overboard. To help you stay on budget, get multiple quotes from suppliers, and be upfront with what you are able to spend - you may need to make some compromises but there is usually something available for every budget.
DON’T neglect social media
Social media can be a great tool for your event. Having a hashtag that your attendees can use when posting about your event can help generate buzz, and you’ll be able to see what people are saying about your event. Promoting your event on social media is another great way to generate registrations and excitement leading up to your event. Getting people engaged with your company during your event is also a great way to get people to interact with your brand long term.
DO consider dietary restrictions
You’ll want to be considerate of dietary restrictions when thinking about your event menu. Make sure you accommodate everyone who will be in attendance by having different options available - including vegetarian, vegan, and gluten-free as those are the most common. Adding a question about dietary needs during the registration process is a helpful and easy way to get an idea of what you’ll need to be mindful of when planning your menu. Food is part of the event experience, so you’ll want to make sure your attendees will feel taken care of - they will notice!
DON’T bore guests
Having something to keep guests engaged and entertained will help keep the energy level of your event high and make it memorable. Have something to WOW your attendees, some ideas of things we have seen are an eye-catching display, games, or even a performance - all are great ways to keep people engaged.
DO test your technology
If anything, attendees expect basic technology to be available at your event. This includes reliable wireless internet, charging stations, working AV, and even an event app. Make sure you are leveraging technology to make the attendee experience easier - like contactless check-in that is quick and easy or a mobile app that is easy to download and understand. Technology is a part of our everyday lives, and it should be a part of your event as well, testing any tech, like your AV, internet login, and QR codes before your event is one of the most important things you can do.
DON’T forget to follow up
Your event is over, your job is done, right? Wrong! Don’t forget to send a follow-up email to attendees thanking them for attending. Include recaps of the event, presentations, and an event survey. Following up allows attendees to provide feedback so that you can better plan events for them in the future, don’t skip this step!
Loved our list of Do's and Don'ts? Check out Part one here: Corporate Event Do's and Don'ts - Part 1