How to Best Use Social Media at Your Next Event
Social media has become a crucial component of events. From planning to event execution to follow-up, businesses are using Facebook, Twitter, Instagram, Pinterest and others to do more than just build their brand image, communicate with customers and build a following. They are using it as a powerful tool to encourage engagement, get feedback and build buzz around their events.
Here are some ways to use social media at your next event:
Why wait until the event starts to encourage networking among attendees? Apps like Refresh allow attendees to upload their calendars allowing the system to search public information from social sites like Twitter, LinkedIn, Facebook, Yelp and Instagram to gather insights about their interests, work history, etc. Attendees can view this information and decide who they want to connect with at the event. They can also take notes on the app during the event, going into further detail about connections they've made and who they want to keep in touch with after the event is over.
Creating a unique hashtag for your event is a great way to get attendees involved and keep them engaged. Attendees can search this hashtag throughout the event to keep tabs on the latest happenings, as well as search the hashtag after the event is over to see event highlights. As we mentioned in this post, be sure your hashtag is memorable, specific and represents your brand well.
Display Your Content
Setting up TV displays all around your event and using them to display branded social media content from your company's Twitter feed, Instagram, Facebook page, etc. using an app like Tint is a great way to keep people engaged and up-to-date on the latest and greatest at your event, regardless of where they are.
Giving away prizes to the most engaged attendees for checking in (using an app like Foursquare) or partaking in certain activities is a great way to encourage using social media throughout your event.
Deal with Change On the Go
Emergencies happen and different parts of your event can change last minute. Up-to-the-minute social apps like Twitter can alert attendees to these changes in real time. For example, if you are holding a portion of your event outdoors, inclement weather can easily derail your plans. Let your attendees know on Twitter by tweeting something like "Keynote session will no longer be held outside, but instead in Ballroom A #(your event hashtag here)."
Using social media before, during and after your event is a great way to gather data about what you did right and where you can improve upon in the future. Using a social media monitoring tool, it's easy to find out what part(s) of your event generated the most buzz or what attendees thought about the venue, the food and/or the entertainment.
Maintain Momentum Year Round
Why should the buzz around your event stop once the event is over? Build a following of your social sites to promote engagement all year long. Those who stay engaged are likely to return next time!
Now that you know how to use social media at your next event, use EVENTup to find your perfect venue!
What is your favorite way to use social media when attending an event?