How to Build Enthusiasm for a Corporate Event

    So you’ve just planned you’re next big corporate event! Time to create some buzz about it and get people excited to go. Here are some tips and tricks on how to build enthusiasm for a corporate event.

    Create flyers to post around the office. Make them catchy and interesting. You can even come up with a creative name for the party that attracts even more attention. This is a great tool to also remind people of the date, time and location of the party.

    Tweet, post and blog about it! You will want to research popular hashtags to use in your posts. Create a countdown to the event. Take daily fun photos and post them on Instagram and Pinterest with information about the event. Even snap a shot of the event venue and share with your party goers. Ask people questions and get them talking about your fabulous party!

    Give away prizes. Nothing creates excitement like giving away awesome prizes. Either keep the giveaways a secret or highlight the best giveaways you have to offer. You could have everyone enter a raffle for free products, or even go as big as giving away a vacation. Emphasize that people who do not go to the event are not eligible for the prizes. This will encourage everyone to attend and see what they could win!

    Invite a special guest. Depending on your industry, choose an industry celebrity or other prominent figure to come to your corporate event. They can give an inspiring speech as well as meet your party goers and answer any questions they may have. Use this as another promotional point in your campaign to create enthusiasm for your event. If the VIP guest has written a book or published an article in a magazine, see if you are able to give away a copy of the book or magazine to each person at the event.

    Give away goodie bags as parting gifts. Fill them with flash drives, coffee mugs, mouse pads, pens, beach bags, and any other useful things your attendees would enjoy owning (and of course, advertise this on your flyer and in your social media promotional posts). Guaranteed they will leave with a smile on their face.

    What other tricks do you have to create excitement around your event? What has worked in the past for you? What hasn’t worked? Let us know in the comments section below, on Facebook or Twitter.