How to Lead a Corporate Photo Shoot
A corporate photo shoot should capture a company’s professionalism, unique personality, and corporate mission as a whole. As the leader of the photo shoot, you have a significant amount of planning to do. Merely hiring a photographer will not complete the job! Not only will you need to organize locations and models, but also, you’ll need to determine the public portrayal and marketing use. To ease your stress, we have created multiple steps that will guide you through the process. And some creative ideas that will recognize your leadership as AWESOME!
Step #1: Strategy Meeting.
Organize a meeting with the marketing department and executive leaders of the company. Within this meeting, pinpoint how the company wants to be viewed by the public eye. The company’s mission and vision statement can offer a key direction. Then, brainstorm ideas regarding how a single photo would illustrate the company’s reputation in the utmost positive light. What props, photo shoot locations, or actions come to mind? Furthermore, determine how the photos will benefit the marketing department and how they can be used in the future.
Step #2: Models & Locations.
Of course, models can be professionally hired, but consider hiring employees as models. Incorporating employees makes the photo shoot more personal and real. The creative project will force some colleagues to step out of their comfort zone, to bond with others, and to feel a closer involvement with the company. No matter who ends up modeling, it’s important that everyone participating signs a release form. This grants permission to the company to use the photos.
In addition, select three to four locations in which photos will be taken. For example, choosing to have the photo shoot take place at your office location could be the offices’ conference room, or lobby. If you are looking for a more creative backdrop, you could rent out a unique venue, like a bright loft space, or a modern studio. However, using the company’s actual office space keeps the photos unique to the company.
Step #3: Shot List.
The shot list is the ultimate plan of action for the photo shoot. The list acts as an agenda for each photo location detailing important information. For each location, map out the vision and goal for that particular site. Assign the appropriate models that will work at the location. Construct an estimated timeline. And note the equipment and/or props that will be needed. After organizing this information for every location, combine everything to form your shot list. Check out the photo below for some info about the actual equipment setup. Take note of the sample shot list below.
Step #4: The Day of the Photo Shoot.
For the big day, prepare a copy of the shot list for every member of your photo shoot team. Double check that every location is properly equipped and that all of the photo shoot team for that site arrives. However, to spice up the photo shoot incorporate some thoughtful ideas to show the whole team how much the company cares. For example, create an encouraging goodie bag to calm nerves of employee models, or host a team lunch.
Step #5: Review.
The big photo shoot is complete, but don’t check this project off your list quite yet. You’ll need to hold another meeting with the marketing department to review the results. Match photos with various creative messages. Strategize how the marketing department can use these photos within different marketing outlets. Furthermore, don’t forget to send thank you notes to everyone that participated in the project.
“If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader.” – Dolly Parton