Are you new to hosting your venue on the EventUp directory or are you a new team member in charge of managing your venue’s EventUp listing? Below is everything you need to know about managing your EventUp listing, what everything on your listing means, how to fully optimize your listing, and how to use your listing to its fullest potential to help you generate as many events leads as possible.
EventUp is the largest venue directory, showcasing more than 15,000 restaurants, hotels, and unique venues. EventUp streamlines the event planning process for social, corporate, and wedding event planners - with only a few clicks event planners can browse thousands of unique venues ranging from bowling alleys, to concert venues, across the globe, and book directly with the venue all through the EventUp portal. EventUp is where the event planners go! Connect with event planners at the very moment they are searching for their perfect event space.
Accelerate your event business with the power of the EventUp directory - EventUp is the largest event venue directory helping restaurants, hotels, and unique venues capture new leads and increase event revenue.
With your listing, you have the ability to assign users with tiered access depending on the user's role and needs.
Venue Owner - Primary contact & admin for the listing
Admin - Additional contact with full venue permissions
Staff - Additional contacts with access to venue inbox
When it’s time to update your listing (which we recommend doing about every six months or anytime there are changes at the venue) here are the exact steps and what information to have handy.
Impressions = when your listing appears and is seen by an event planner in search results among other venue listings
Pageviews = when your dedicated listing page is viewed by an event planner
Quote Request = an event inquiry your listing receives from an event planner
Message Count = the total number of private messages event planners have sent you
Response Rate = the average percentage of messages you respond to within the EventUp portal
Avg. Response Time = how quickly a venue responds to leads in the EventUp portal
Listing Quality = overall, can event planners understand your event space enough to confidently submit a quote request?
Pageviews and impressions have a slightly different meanings on EventUp.com
An impression is when your listing appears naturally among other venues and is seen by an event planner in the search results for a city, neighborhood, or other query string.
Porcupine and Bear, our mock venue, can be seen here among the Charlestown, Boston, MA search results - anytime Porcupine and Bear is shown in search results, it will be counted as an impression.
A pageview is when your dedicated venue’s listing page is visited. Your venue’s unique URL. Your listing page can be found in multiple ways, from search results just like the one above, blog posts, social media posts, premium listing results, an event planner typing your venue name directly into the search bar, email promotions, and more.
Once an event planner scrolls through the venues among Charlestown, Boston, MA, and clicks on the Porcupine and Bear listing, that view will be counted as a pageview for the venue Porcupine and Bear.
These social sharing icons are so event planners can share your venue listing with the world.
With each of your listings, you can view high-level statistics to assess your listing’s overall performance. These data points are monitored across the site to ensure that we are delivering a good user experience for both our customers and users.
To view your listing performance:
If you find your venue’s performance is poor or in the healthy range and you like to increase the performance, we recommend the following:
Within the EventUp portal, you have the option to set up automatic email replies based on the event type(s) a planner chooses when they submit a quote request to you. These auto-replies are the perfect opportunity to set expectations on when the event planner can expect to hear back from the venue. To set these up:
These automatic responses can be turned off, deleted, and updated. Create one reply for all event types or create unique messages for as many event types as you can host.
Every venue listing has the option to include video links, reviews from Facebook, Google, and Yelp along with floor plan links and PDF files.
Now you know everything about your EventUp listing, from user access and listing lingo to healthy performance benchmarks and setting up auto-responses, how to make edits and properly manage your listing to provide enough helpful and inspirational information so that social and corporate event planners can view your listing and feel confident in your event space enough to want to explore holding an event with you and submit a quote request.