Four Event Trends to Look Out for in 2020
A new year means a fresh opportunity to plan the perfect event. Whether it is a corporate event such as a conference or team outing or a social celebration like a birthday party or wedding reception, it is time to start thinking about your next gathering. Here are four trends that will impact the events industry in 2020.
1. Non-conventional venues are in
From art galleries and co-working spaces to gardens and warehouses, non-traditional venues are becoming more and more popular among event organizers and guests. These spaces lend themselves to more event creativity, and the aesthetic impact creates an unforgettable experience. Imagine a restored warehouse that starts as a blank canvas, vacant but full of potential. Planners can transform it into a charming space with atmospheric lighting and dazzling decor. Check out the plethora of non-conventional venues on Eventup and apply different filters to discover these spaces. Are you searching for a particular area? Consider searching by event type or venue type. Do you want a specific ambiance? Use the look and feel filter as a discovery guide.
Over time we have seen an increasing number of individuals and organizations committing to lessen their impact on the environment. This mentality is not just a trend, but a lifestyle that individuals practice throughout the different facets of their lives. Guests carry this eco-friendly attitude with them as they attend events, and they expect venues to uphold the same mentality. From replacing single-use plastics with biodegradable alternatives to donating leftover food to local charities, there are significant ways to make an event more sustainable. Venues that do not exercise environmentally-friendly practices risk the chance of losing guests to other, greener venues.
3. Smaller, more intimate events
Consumers desire authenticity in all things, and the events industry is not exempt from this expectation. Guests appreciate intimate events because it makes them feel a part of something personal and unique. Further, planners can create an engaging environment at a small event that may be difficult to achieve at a more massive gathering. Are you planning a corporate offsite? Try a neighborhood work club. What about a dinner party? Consider a private dining room or a multi-course tasting party.
4. Enhanced personalization
Personalization plays a vital role when it comes to a guest’s event experience. Planning a company-wide meeting or a large conference? There are plenty of opportunities to incorporate a deep level of customization at these events that can inherently feel impersonal. Whether it is a unique event schedule for each attendee, a personalized map of the venue location with relevant points of interest, or a food option that accommodates specific preferences, guests will never forget this level of effort you put into the planning process.
Now that you know the 2020 trends within the events industry make sure your team is in a position to capitalize on the changes in the year ahead!