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6 Jul 2022 | By Nicole Catatao

Handbook: Marketing 101: Marketing Basics For Event Managers

As an event manager, you have to wear many hats in your role - and it’s impossible to be an expert in all areas of the business. 


In this Marketing 101 guide, we walk you through six of these key areas to help you understand the “why” and “how” to market your event space and events program more effectively on the EventUp venue directory.


  1. Understand why you need to market your event space and venue
  2. The importance of each section of your listing
  3. 5 ways to optimize your EventUp listing
  4. Real examples and how to improve 
  5. How to capitalize on the EventUp portal 
  6. Marketing channels that work well with EventUp


After reading through this Handbook you will be able to build an optimized EventUp listing that includes the photos and information event planners are searching for. Be able to properly market your listing across your social channels, and take full advantage of everything your EventUp portal offers you.


EventUp Handbook Volume 9: Marketing 101: Marketing Basics For Event Managers

Handbook Marketing 101 Marketing Basics For Event Managers

Looking for more even resources, check out the EventUp content library! We have handbooks for the planner looking to plan a better baby shower or birthday party and handbooks as well as templates for the event manager who wants to execute events a little more organized. Check back often as we are always adding new content to the EventUp library. 


Not an EventUp venue yet? Get listed today to start collecting commission-free leads and fill up your events calendar. Schedule a demo with one of our growth managers to explore the expansive list of benefits of being listed on EventUp and the marketing initiatives that EventUp runs to drive more leads to you.


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Accelerate your restaurant, hotel, or unique venue events business with EventUp and connect with millions of social, corporate, and wedding event planners.