Today, we are doing something a little different and had one of our customers take over the blog to share their experience with hosting virtual cocktail classes. Let me introduce you to Lauren Davis from Dear Irving and The Raines Law Room.
Hi, my name is Lauren Davis, and I am the Events Director for Dear Irving and The Raines Law Room. Usually, in December, I am swamped with holiday events at our four venues, however, this year has been quite different. We have turned to virtual cocktail classes as a way to keep clients and guests engaged with our venues.
Virtual Cocktail Classes
For these virtual cocktail classes, guests are able to make two cocktails. They also receive a lesson on cocktail history and learn more about the drink offerings of each bar. We send each guest a cocktail kit with all the ingredients they will need to mix up each drink at home. The class lasts about an hour and includes plenty of time for asking any questions for the bartender and mingling with the other guests. The class has a real happy hour vibe.
For folks who are more into tequila and whiskey, we also offer virtual tequila and whiskey tastings. These packages come with three bottles each of either tequila or whiskey of your choosing. We have a wide selection to choose from.
For the full list of classes and information, click here!
Save your spot in an upcoming class here!
My team and I have learned a lot as we have transitioned to this virtual world. One of our biggest hurdles was the difficulties of shipping items. The bar director, Meaghan, and I had to learn the hard way that it is tricky to ship liquids. We now use an outside vendor for the cocktail kits and that has simplified the process a lot.
Tips for venues who want to host virtual classes
- For restaurants and bars looking to start out with virtual classes, I suggest starting out simple. Do a few free classes on Instagram live to get the hang of things. We had a lot of guests reach out to us after watching our live Instagram stories and then booked us for a private event.
- For corporate events, I reached out to all of my corporate clients that have booked events with us in the past. People are looking for a fun way to connect and a virtual class fits the bill.
- Make the classes interactive. A lot of guests have been on boring Zoom calls all day. The virtual class should be a way to let loose and make some cocktails! We try not to take ourselves too seriously.
- Send out an ingredient/tool list a week before the class. It's good if people are prepared for the class.
- Have a moderator during the class. They can manage the chat and also help get the class back on track. Since the bartender is teaching, they aren't always able to see the chat box or everyone in the class.
- Invest in a ring light. Your bartender or chef looks a lot more professional when they are well lit. It’s also more engaging for the guests when there is a nice setup.
- Use an outside vendor for shipping. It costs more money, but it is worth it!
Dear Irving & The Raines Laws Room - New York City
Discover more about these these award-winning venues. Stepping foot in each of the four locations and you are immediately transported to another era to enjoy craft cocktails, fabulous fare, and a stunning vibe. Each location is as unique as the last - but all will provide you a night you won't soon forget.
