Listing your wedding venue on a venue directory like EventUp exposes your venue to thousands of potential new customers every single day. But, how does your venue stand out amongst the crowd and pull in more planners and leads?
We’ve put together these tips and best practices from wedding venue listings on the EventUp platform that outperform similar venues in local markets.
Review your EventUp listing, and make sure to adjust your profile so you can take full advantage of exactly what wedding planners and brides are searching for.
1. Wedding venue photography
Piedmont Park Conservatory in Atlanta
The single most important piece of information on your EventUp listing is the photos you select to show off your space. Having great photos of your event space matters. Here’s why.
A listing with good photos and no information will outperform any listing with bad photos and all the detailed information you could ever ask for. Brides want to know what your venue actually looks like. Poor quality photos set the stage for any planner that attention to detail is not a priority. Even if that statement isn’t accurate on how you execute your events, it’s the emotional reaction a bride has.
Bad photos = fewer leads.
Here are the kinds of photos couples are looking for to get an understanding of what their wedding could look like at your venue.
- Five to 20 high-quality, high-resolution photos with natural light
- Setup for different style weddings
- Daytime and nighttime views of your space
- A look at your reception area both empty and decorated
- Bridal and groom suites
- Photos of real couples at your venue
- Table and seating options
- Table setting ideas
- Ceremony site options
Tip: Ask couples for access to their wedding photos that were held at your venue.
2. Seating capacity
Wedding venues are often equipped with several different room sizes and levels of privacy that all provide varying standing and seated capacity limits. Couples are often looking for the main reception space to accommodate a minimum of 150 seated guests for dinner.
The most popular guest count range is in the 200s. By offering seated capacity limits in the range of 150 to 300 people, your venue is able to accommodate the bulk of the sizes of weddings that wedding planners are trying to plan on EventUp.
Go big or go home!
3. Optimized keywords in venue descriptions
Crystal Ballroom in Houston
You don’t have to be a Search Engine Optimization (SEO) expert to write an optimized description of your venue. Write from your heart, and describe what your venue can offer to couples. Here are eight keywords that should be included in your description naturally and where it’s appropriate:
- Wedding
- Ceremony
- Reception
- Private
- Parties
- Banquet
- Venue
- Event
4. Amenities
When selecting the amenities tags for your listing, it is best to only select those that your venue truly offers. Event planners don’t like it when you promise things you can’t deliver on.
Here are the most popular amenities on wedding venue listings that couples are looking for. If you offer any of these, make sure it’s added to your listing.
- AV equipment
- Ceremony site
- Dance floor
- Flexible floor plan
- Private space
- Full bar
- Live music/DJ
- Bar packages
- Great views
- Open bar
- Outdoor space
- WiFi
5. Look and feel listing tags
Oak Creek Ridge in San Diego
The look and feel tags on your listing are more about the ambiance of your venue than the specific offerings. There is usually a certain vibe that each bride is looking to achieve with their big day. Vibe check! Does your venue offer any of these wedding moods?
- Cozy
- Buffet
- Casual
- Classic
- Family-style
- Plated
- Classy
- Rustic
- Wide-open
- Fine dining
- Tall ceilings
Grow your leads with Tripleseat and EventUp
Not a Tripleseat or EventUp customer yet? Schedule a demo at your convenience to see how easy it is to join the leading catering and event management platform for restaurants, hotels, and unique venues.
Did you know that all Tripleseat customers get a free Basic EventUp listing with their subscription? Make sure your listing has been turned on in order to take advantage of free EventUp leads. Looking for more exposure and leads than what the Basic listing offers? We also offer two Premium Listing packages that provide maximum venue exposure, enhanced city and competitor targetting, along with prominent listing placement across the website. Plus, you never have to pay a commission for any of your leads or booked events.
Read these posts to get the most out of your EventUp listing:
Editors Note: This post originally appeared on the Tripleseat blog.
