When it comes to private events, nontraditional venues like theaters and restaurant-theater hybrids are growing in popularity. And with amenities like A/V accessibility, signature food and drink options, and a built-in fun atmosphere, it’s easy to see why.
We’ve rounded up five ways to make the most out of events at your theater.
1. Highlighting the community aspect
Independent theaters can bring about memories of community and nostalgia for people, so play on this factor when you’re promoting your theater for private events. Independent theaters make great venues because they’re usually set up to accommodate large groups of people, they are familiar landmarks with instant recognition and share a preconceived community vibe. With hosting and marketing events, traffic flow and venue familiarization really go a long way to building a solid customer experience and base.
2. Consider your customization options
Just because your theater already has its own decor or theme, doesn’t mean clients can’t add special touches to make it their own. Determine what kinds of decorations you want to allow your clients to bring in for private events and consider detailing it on your website or in your private events packet. Allow decorating options within the theater as long as they are removed prior to the screening or won’t inhibit or take away from the feature presentation offers the best of both worlds. It opens up the possibility for event planners to customize the decor without pulling the focus away from the main event - the show!
3. Take advantage of technology
Unsurprisingly, a perk of hosting an event at a theater space is the ready availability of audio-visual equipment. This makes an ideal setup for everything from corporate events (that require presentations or training programs) to birthday parties (that play old childhood footage for friends and family). Theaters are developing as digital venues and not just for watching new movies. Take advantage of and utilize the house systems already in place.
4. Play up the venue's signature dishes and drinks
Nation’s Restaurant News recently reported that movie theaters have increased their foodservice spending by 20 percent from one year ago, according to SupplyTrack data. These elevated menu offerings mean good things for prospective clients when considering booking spaces for events. When creating your private event’s menu, use your regular menu as inspiration, but add a little twist. Invite local food trucks to stop by to offer any food items that cannot be properly prepared and served in house.
5. Promote the fun factor
Theater events are playful and fun, so remember to play on that aspect when you’re marketing your space. Since theater and restaurant-theater venues are rising in popularity as special event venues, it’s the perfect time to begin marketing your theater as a prime event space, able to accommodate all types and sizes of events, with built-in attractions and a fun atmosphere that’ll result in a solid experience for customers of all ages and their guests.
Now that you know how to host a successful theater event, schedule a demo to learn more about joining EventUp - the largest venue directory helping to generate leads to grow your event’s business and revenue.
Editors Note: This blog post was originally featured on the Gather.com blog.
