For any restaurant, hotel, or unique venue that hosts private events or private dining experiences, you would have a section on your website to collect event inquiries. This button typically says: Book Now, Book Here, Get More Info, Group Dining, Inquire Here - but unless you are using an event management and catering software tool such as Tripleseat, where do those leads go? Unfortunately, they often get lost in your email inbox.
Here are five reasons why you should add your EventUp listing link to your venues’ main website.
1. Drive more traffic and leads to your venue
The more places that you can share your EventUp listing link, the more exposure you gain which drives traffic and ultimately new leads. On the EventUp blog and social accounts, we are always sharing and featuring EventUp venues because it drives new business back to you.
Sharing your EventUp listing link on your website and in your marketing efforts also helps with search engine optimization (SEO) and Google ranking. With both EventUp and your brand sharing the link - it creates backlinks that tell the Google algorithm that our brands trust and support each other which further increases the chances of appearing higher in Google search results. The higher you appear in Google search results, the more exposure you gain therefore driving even more traffic and leads.
2. You get access to a portal to manage & track incoming leads
Every venue owner or admin that has a listing on EventUp.com has the ability to view and respond to messages that have been sent to them through their EventUp listing. There are two ways that a planner can send a private message to you in the portal.
a. When an event planner submits a quote request to you, as a lead, they can also include a message such as expanding on the event needs or asking a question about amenities.
b. Once a planner submits a quote request to you, you have the ability to respond to them directly in the portal, therefore opening up a back and forth conversation through messages.
All responses in each conversation are saved, along with the basic event details and venue listing. Once you have a signed contract back from the planner and officially book the event, you can file that message or lead under Booked Messages. There is also an Archived section for any leads that may not have panned out. Filing your leads cleans out your inbox and always keeps you organized and on track.
3. Never miss out on event revenue again
Taking full advantage of the Booked Messages / Archived filing system in your EventUp portal guarantees that an event inquiry is never missed again. The average event is worth $2,500, missing out on any event inquiry is lost revenue potential. Miss a few over the course of the year, and that revenue adds up quickly and has a big negative impact on your bottom line. Having an organized and streamlined view of all of your open leads ensures that every lead gets the attention it deserves so you can convert it into a booked event and collect revenue for the business.
4. Set up automatic email responses by event type
Within the EventUp portal, you have the option to set up automatic email replies based on the event type(s) a planner chooses when they submit a quote request to you. These auto-replies are the perfect opportunity to set expectations on when the event planner can expect to hear back from the venue, include basic information about hosting events at your space, or include links to menus and event packets. These automatic responses can be turned on/off, deleted, and edited. Create one reply for all event types or create unique messages for as many event types as you host.
5. Create a better experience for your potential customers
As an event planner, there is nothing more frustrating than submitting an event inquiry and then not hearing back from the venue; ever! And it happens way more than it should. Having a portal to manage all of your incoming leads and be able to set up automatic replies based on event type - streamlines the process for you, but it also guarantees that a planner never feels as though they are being ignored. When a planner knows exactly what is happening with their inquiry or booking and the next steps, it creates a happy customer. Happy customers become repeat customers!
EventUp Example:
Let’s take a look at one of EventUp’s customers who have added their EventUp listing link to their website to collect all of their event bookings.
The Revel Room in Charlotte, NC, is a modern, metropolitan, open space with 30' ceilings and large windows all around, in the heart of uptown's First Ward, walking distance to all Charlotte's Center City has to offer.
At The Revel Room makes each event truly your own, as the space offers a gorgeous, clean, modern, and uncluttered canvas to make each event unique and memorable. Make your mark and stamp your style on each occasion, their space is completely versatile and can easily be converted to any setting to create your desired vibe.
On The Revel Room’s website, they have a clean navigation menu consisting of four options: Home, About US, Book Now, and Gallery. The Book Now option links out to their EventUp listing page.
The Revel Room website:
The Revel Room EventUp listing page:
In The Revel Room EventUp portal, as of August 2021, there is more than $2,000,000 worth in event revenue that they are able to successfully manage and execute with the help of EventUp.
Not an EventUp venue yet? What are you waiting for?
Schedule a demo today to learn about our expansive premium packages and all the benefits that come with being an EventUp venue, like commission-free leads, venue spotlight blog posts, dedicated social media posts, and much more.
