The Value of Joining a Venue Directory
Online venue directories are the ultimate way to connect professional, social, and wedding event planners to the right venues. Venue directories such as EventUp powered by Tripleseat allow prospects to search their desired city using filters for their occasions like budget, guest count, amenities, and much more.
EventUp is the largest global venue directory, with more than 15,000 restaurants, hotels, and unique venues listed connecting more events planners with the perfect venue than any other directory.
Unsure about whether or not it’s worth the money for your venue to join an online venue directory? Think your company website will suffice when it comes to bringing in leads? We explore just a few of the reasons why your business should consider leveraging all that online venue directories have to offer.
It gives your venue more exposure
Even the best community outreach strategies can’t compete with an established online venue directory. Adding your venue to EventUp is a “working smarter, not harder” method. It will allow you to reach a whole new pool of potential customers just by having a profile. Millions of qualified leads visit these sites to identify the right venue for their event. Talk about a win-win situation!
It helps more qualified leads find you
Anyone can stumble upon your website. Maybe someone is doing preliminary event research, looking for local venues, or searching for a cuisine type in your area. These people might be curious about venues, but they’re not actively searching for an event happening in the near future. Those searching on EventUp, however, are more likely to be trying to find an actual venue for a specific event they are planning. Some social and professional event planners primarily use search engines. Most planners turn to online venue directories first, where they can read reviews, view photos, and learn more about the space’s offerings. Having your venue searchable on these directories increases your chances of catching a qualified prospect’s attention.
It boosts your online presence
In today’s event industry, the internet is where people find venues. Thus, the more of a presence your space has online, the better. It’s crucial that your company website and social media profiles are properly maintained and regularly updated. But outside of that, having a strong venue directory listing on EventUp — only makes your event venue easier to locate and explore.
It can factor into marketing promotion efforts
You’re likely familiar with paid ads online. Whether your business buys them for social media targeting or you simply see them while clicking around on Google and other websites, paid promotions are a great way to boost your business. Many online directories have options that allow you to pay for more prominent placement, depending on the keywords a user enters. Similar to search engine results tagged “ad,” this usually means your venue will rank higher in search results, thus exposing your brand to the maximum amount of planners.
It enhances your company’s credibility
These days, word-of-mouth marketing and online reviews are huge driving factors that determine whether or not a prospective event client ends up signing that contract. People want to work with a business that they deem trustworthy. That’s where online marketplaces come in. It’s wise for venues to encourage happy event customers to leave positive reviews (and even offer incentives like a discount or limited-time offer if you want to sweeten the deal) to strengthen your brand’s credibility where it matters.
Now that you know how to leverage online venue directories, Schedule a quick demo to see how EventUp can help your private events program thrive.
Author: Nicole Catatao