One of the things I love about careers in marketing is that they are constantly changing and evolving, but the skills you learned in college or past jobs are still valid and can easily adapt to new positions.
I’m the Director of Brand Marketing at Tripleseat. This is not a job title that existed when I graduated from college or even during my first few years in the workforce but I’m able to use the journalism and marketing skills from college and my past jobs in my everyday duties at Tripleseat.
In my position, I oversee content marketing for Tripleseat. I manage the Tripleseat blog, which includes creating a monthly editorial calendar, editing posts from Tripleseat contributors, and writing for the Tripleseat and EventUp blogs. I’m also the editor in chief of Tripleseat’s Seated Magazine, which involves a lot of the same duties as managing the blog plus a lot of editing in a short time period for a 100-plus page printed publication. In addition, I work on a number of writing and editing projects for Tripleseat that include the company’s website, internal documents, external documents, slide decks, and more.
My role covers social media as well, and I handle the Tripleseat and EventUp pages for Facebook, Twitter, and LinkedIn, Rachel Calkins, the Communications Marketing Specialist on our team, runs the Instagram accounts for both businesses.
I am in charge of public relations for Tripleseat, which means writing and publishing press releases, pitching Tripleseat as a source for industry publications, writing articles for publishing in industry blogs and applying for industry awards on behalf of the company.
On top of all of this, I manage three people on the Marketing Team, and together we work on the creative projects for the company that involves branding, writing, editing, and design.
What’s a day like for a Director of Brand Marketing?
I work remotely in my home office in my Brooklyn, N.Y., apartment, which has everything I need for a cozy atmosphere and a creative job — a desk next to a window, a giant monitor, natural light, and a comfy teal velvet couch, plus plenty of room for my two cats to lounge around while I work.
I start my day by checking any overnight activity on our brands’ social media networks and then schedule the day’s posts using HubSpot. Our content is a mix of new blog posts, past blog posts, and curated content from industry sources. I use a tool called Feedly to create a news feed of industry publications. Scrolling through this feed not only helps me find relevant information to share with our audience, but it also helps me keep up to date on news and trends happening in hospitality.
The next part of my day is a mix of meetings with teams or others on projects, which I organize with tools like Monday, documents in my Google Drive, Slack, a whiteboard calendar above my desk, and a written weekly to-do list. I set aside blocks of time for writing, editing, and other items on my to-do list. Because this part of my day involves creative work, I need a few resources to keep me motivated: coffee, Spotify playlists (my favorites are top hits, ‘70s, ‘80s, ‘90s, and chill beats), and true crime podcasts. I always take an afternoon break for a 30-minute walk around my neighborhood, which keeps the energy going for the rest of the day.
The end of the day is a bookend of what I do in the morning: scheduling social media posts, checking in on social media activity, and setting myself up for the items on my to-do list for the next day.
I hope you enjoyed this look at a day in the life of a Director of Brand Marketing!
Interested in how other EventUp team members spend their day supporting the venue directory? Here's what we are up to:
- A Day In The Life Of A Marketing Manager
- A Day In The Life of a Social Media Marketer
- A Day in the Life of a Hotel Marketing Manager
- A Day In The Life Of A Corporate Event Planner
- A Day In The Life of Support
Stay tuned for more posts sharing the daily lives of EventUp staff. Is there a role you want to learn more about? Let us know in the comments.
